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Course
Descriptions
BUS110
Principles of Advertising and Sales 
Techniques used by
advertisers to create or heighten consumer awareness.
Focus is on the buyer-seller relationship and the
impact of advertising and sales in our economy. This
course is designed to introduce you to the important
features and characteristics of the advertising
business in the United States. It is intended to give
you an overview of how the advertising industry
operates, what ad people do, and some of the effects
of advertising on industry and society.
An understanding of
advertising should be useful to those who would like
to consider an advertising or mass media career, as
well as those who are simply curious about the
messages that surround us all. The course provides an
overview of advertising rather than practice in
advertising techniques.
BUS120
Business Law
A study of legal
aspects of contracts, sales contracts, negotiable
instruments agency, partnerships, corporations, and
property for the purpose of expanding the student's
understanding of the legal rights and liabilities in
the ordinary course of business. Legal aspects of
business transactions and their ramifications for
actual business situations with emphasis on the
application of business law. Topics include: bailment,
sales, security devices, negotiable instruments,
leases and mortgages, legal aspects of business
associations including employment, agency,
partnerships, trusts and specialized associations.
BUS122
Entrepreneurial Financing
Practical
and applications (rather than theory) based, this
course focuses on the needs of individuals interested
in starting a small business——primarily those
organized as sole proprietorships, partnerships, or
small Subchapter S corporations. It emphasizes small
businesses exclusively--with specific examples of the
non-corporate market. The course is mathematically
accessible to those with limited mathematical
background (formulas are explained rather than
derived, and only basic math is used in illustrations
and solutions). A full case study is referred to
throughout and an accompanying CD-ROM includes tables
in Excel format. Financial and Economic Concepts;
Financial Management and Planning; Financial
Statements; Analysis of Financial Statements; Profit,
Profitability, and Break-Even Analysis; Forecasting
and Pro Forma Financial Statements; Working Capital
Management; Time Value of Money; Capital Budgeting;
Personal Finance; and Working with Spreadsheets. For
anyone involved in starting or running a small
business.
BUS124
Business in a Contemporary Society
This
course contains an emphasis on entrepreneurship, with
checklists, questionnaires, and self-scoring exercises
to help students use concepts to develop a personal
business style and a sharp aptitude for
entrepreneurial success. Topics will cover strategies
for success in a relationship era emphasizing the
important role relationships play in the business,
starting your own business as an entrepreneurship
alternative.
BUS126 Understanding Managerial Issues
We
are entering a new era, one unlike any before, and the
major difference can be summed up in a word: change.
The tremendous forces behind such change include the
intensity of increased globalization; the movement of
people around the world (with its accompanying
multiculturalism); and perhaps most of all, the
explosion of the information age, epitomized by
e-commerce. This course helps students understand
these changes and cope with the emerging economies of
the world, and it has particular relevance to those
who are interested in understanding the value and
dynamics of small- and medium-sized organizations.
BUS128
Behavior of Organizations
With
solid coverage of theory, research, and practice, this
course provides the foundation for understanding micro
and macro views of organizational behavior. Topics
include motivation, diversity, total quality
management, international issues, alternative work
strategies, leadership, applications of organizational
behavior principles, and emphasis on aspects of
ethics, diversity, and international issues as they
apply to the field of organizational behavior.
BUS130
Human Relations
By
combining practical examples, theory, and
application-oriented exercises, this course shows how
human relations concepts can increase productivity and
job satisfaction in the workplace. Topics include,
ethics, social responsibility and cultural diversity
focusing on tapping human potential in a technological
workplace, increasing productivity through
communication within the organization and for career
development.
BUS132
Principles of Leadership
Students
develop an understanding of theory and research while
acquiring the skills and insight needed to become more
effective leaders. This course covers leadership
theory and application, leadership beyond business
with applications ranging from schools of education to
corporate leadership programs. Discussions on from the
military, education, business, and not-for-profit
organizations add a special component to this course.
BUS134
Human Resource Management
This
course demonstrates how human resources fits into the
organizational big picture. Many functional topics in
human resources are integrated throughout including
areas of marketing, finance, operations, and
accounting. Relevant, current cases reinforce the
material, as well as provide an additional practical
perspective. The course employs practical, real-world
examples and covers issues currently faced by managers
and human resources managers, includes the topics of
quality, diversity, and ethics, and how companies can
use human resources proactively to gain a competitive
advantage.
BUS136
Total Quality Management
This
course offers a complete overview of the dynamic field
of Total Quality Management, which many analysts call
the most important field of management study in the
U.S. today. The course combines representative
readings by current leading figures in the field, as
well as contributions from founding fathers, offers
cutting edge approaches to TQM like Hoskin Planning
and Quality Function Deployment, covers history, key
concepts and real-world models, provides students with
seven quality control tools and seven management
planning tools, and presents an innovative approach to
management-labor
BUS138
Business Ethics
Integrating
current and emerging issues from today's complex
workplace, this comprehensive course spotlights major
contemporary and international topics in business
ethics. Following the premise that though ethical
issues change, ethical principles remain constant, the
course equips students with practical guidelines to
apply to the ethical dilemmas they will ultimately
face. Topics include, stakeholder and issues
management techniques, social responsibility
relationships at the employee, group, and
organizational levels, stakeholder and issues
management analysis, ethical dilemmas and challenges
in the business world. The course integrates
cross-disciplinary topics relating to philosophy, law,
ethics, business and society, and management.
Discrimination and sexual harassment, for example, are
presented in a multidisciplinary way - from management
and ethical perspectives.
BUS
140 Strategic Management
This course
emphasizes the importance of strategic management from
the role of a general manager. Special attention is
given to the competitive advantage any firm may have
with its product or service, as well as to the
competitive advantage a firm any have within its own
structure. Designed to help managers influence the
overall direction of their corporations through the
development of successful business strategies, the
course also provides concepts and tools to aspiring
managers who wish to add value to their companies by
making strategically sound decisions, whatever their
functions and responsibilities.
BUS 142 Issues in Business
Management
This course not
only addresses timely theories and concepts related to
ethics, social responsibility and public policy, it
adds relevance through real-life application in
business. It incorporates interviews - in which
corporate and trade association executives explain in
their own words how they manage their responsibilities
to government and society. The course also has a
strong global and technology focus, with explanations
of how companies and industries use information
technology to promote and defend their public policy
and societal interests in the US and around the world.
Controversial issues in business and society presented
in a pro/con format. Each issue includes views of a
company or industry executive on such topics as: human
cloning, sweatshops, taxing e-commerce, the influence
of popular music on society, Internet gambling,
tobacco, affirmative action, privatization of Social
Security, as well as the use of trade sanctions to
promote human rights. Emphasis on the role of
information and technology in the field of business
and society, including use of the Internet and the
World Wide Web. Special consideration of trade
theories, policies and related topics of importance in
the global business environment.. Subjects covered
include competitiveness, trade barriers and
protectionism, as well as trade negotiations and world
trade agreements.
BUS150 Principles of
Marketing
This course takes a
practical, managerial approach to marketing. It
provides a rich depth of practical examples and
applications to show the major decisions that
marketing managers face in their efforts to balance
the organizations efforts against the needs and
opportunities in the marketplace. This course has been
thoroughly revised around the major marketing theme of
the coming millennium—connectedness—with
customers, with marketing partners, and with the world
around us. For marketing professionals.
BUS 151 Sales and
Marketing Management
The emphasis of
this course in on the role of Sales and Marketing in a
company. Students will learn the differences between
sales and marketing, planning and strategies, how
marketing plans are developed, conducting test
marketing, preparing marketing budgets, strategies for
establishing pricing, roles of advertising,
telemarketing and much more.
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